Maébh Costello

"I’m a leader with a passion for product, innovation & digital transformation"

I've had the privilege to work with and create products for various devices and platforms, spanning multiple industries and companies of all sizes and growth stages.

This experience has taught me vital skills in adapting to change, scaling products and teams, valuing partnerships, and recognising the importance of teamwork for building a successful business. Importantly, it has given me a deep understanding of the significance of digital transformation in driving innovation and staying competitive in today's rapidly evolving landscape.

I spend my spare time playing around with different types of Art and Design. When I’m not creating I can be found outdoors. For me, any excuse to be outside is a good one. I love to do yoga, and long walks with my dog.

I've fostered collaboration within the teams I've led and across various departments such as finance, legal, security, and executive teams to align the digital strategy with broader organisational goals.

I have built and led the following multidisciplinary teams to successfully develop products:

My Traits

When it comes to digital enablement, I'm dedicated to guiding teams in the creation of exceptional solutions while also nurturing a positive workplace culture. I oversee disciplines, systems, and individual growth with a strategic focus on leveraging digital transformation to drive innovation and efficiency. Here are some key leadership initiatives I've implemented to ensure teams are positioned for success.

Product Development

Throughout my career blurred the lines between the customer experience and product, recognising their inherent interconnectedness. The way users interact with a product directly influences its success. By deeply understanding customer needs and behaviours, I shape the product to not only fulfil those needs but also enhance the overall user experience. This approach enables the creation of products that go beyond functional requirements, resonating with users on an emotional level and fostering greater satisfaction and loyalty.

This approach drives meaningful product innovation. By combining user centric design principles with data-driven decision-making, I aim to create intuitive solutions that truly resonate with customers and drive business success. This approach is instrumental in uncovering new opportunities and taking the product experience to new heights.

Over the years, I've taken on various roles within the product domain, from product manager to owner, technical owner, and strategist. Each position has been vital in product development, with unique responsibilities and focus areas. This diverse experience has provided me with valuable insights into the end-to-end requirements of the space. Here is a link to my archived product work.